You’ll be scored against the following key areas:
LinkedIn Presence & Positioning
Assesses how well your company page and personal profile are optimised, branded, and consistently publishing content that clearly communicates your services and authority.
Lead Generation Strategy & Activity
Evaluates your audience targeting in Sales Navigator, content readiness, and systemised LinkedIn outreach at scale using structured workflows and message sequences.
Conversion & Nurturing
Measures how quickly and effectively you respond, segment replies, and run tailored campaigns to convert interest into qualified conversations.
Measurement & Improvement
Checks whether you track the right metrics and use insights to update assets and messaging, lifting conversion from LinkedIn lead to paying customer.
How It Works
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Take the Quiz: Complete the 12 question quiz to evaluate your business's marketing performance with LinkedIn Lead Gen. Each question is designed to help you reflect on your current marketing practices and identify areas for improvement.
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Get Your Score: Once you've completed the quiz, you'll receive a score based on your answers. This score will give you an indication of how well your business is aligned with the best practices in marketing, and what you can do to improve your results.
The CARE Factor Fix™ is a mindset and attitude driven approach
The scorecard is based on The CARE Factor Fix™ framework, designed for assessing and fixing the broken marketing function in your business.
By leveraging this framework, you can create the conditions that will bring consistent, measurable results.
This framework was developed by Stevie V Brown, CEO of The Change Starter® - a boutique marketing consultancy that builds results-focused marketing functions for established businesses committed to long-term growth.
Client Testimonials
Here’s what businesses say about working with The Change Starter®:
“We had no structure to our marketing and needed our staff to action marketing tasks. I realised when I lined up our local print ads next to our emails and Google ads, you wouldn’t know it was the same brand. Now we have a brand that looks as good as the service we provide our patients. Thanks TCS for holding our hand through this transition!”
Matt Treasure
GM, Sydney Pelvic Clinic
“We feel like we get incredible value from our annual marketing budget, because the fluff has been cut out, and TCS tells us exactly how it is with just the facts we need to know. I know from working in the supermarket ad space over the years that our budget is fully optimised.”
Dean Andrews
Sales Director, Brancourts
"The Change Starter® has been instrumental in helping our business create and implement a marketing strategy that is helping shape and drive our business to succeed! I would highly recommend The Change Starter® to anyone wanting professional marketing & communications."
Richard Dwyer
Director, Catered4
It’s free and only takes 2 minutes!
Identify areas for improvement to accelerate your marketing results and grow your business.