You’ll be scored against the following key areas:

LinkedIn Presence & Positioning
Assesses how well your company page and personal profile are optimised, branded, and consistently publishing content that clearly communicates your services and authority.

Lead Generation Strategy & Activity
Evaluates your audience targeting in Sales Navigator, content readiness, and systemised LinkedIn outreach at scale using structured workflows and message sequences.

Conversion & Nurturing
Measures how quickly and effectively you respond, segment replies, and run tailored campaigns to convert interest into qualified conversations.

Measurement & Improvement
Checks whether you track the right metrics and use insights to update assets and messaging, lifting conversion from LinkedIn lead to paying customer.
How It Works
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Take the Quiz: Complete the 12 question quiz to evaluate your business's marketing performance with LinkedIn Lead Gen. Each question is designed to help you reflect on your current marketing practices and identify areas for improvement.
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Get Your Score: Once you've completed the quiz, you'll receive a score based on your answers. This score will give you an indication of how well your business is aligned with the best practices in marketing, and what you can do to improve your results.

