Create Content That Ranks with Search Engines

Optimise your content to drive more organic traffic & engage prospects

Content is king, but unless it’s optimised for search engine performance it simply won't be seen.

This scorecard will help you identify the strengths and gaps in your current content strategy, providing insights that can transform how you use content to boost your SEO results.

The Change Starter Content Marketing Scorecard Report

Take the scorecard and discover which areas you need to optimise to drive better results.

It takes just 2 minutes
It’s completely free
Receive customised results instantly

Take the Scorecard

You’ll be scored against the following key areas:

Planning

Define priorities with keyword research, map topics to an editorial calendar, and schedule regular audits so your content pipeline is strategic and consistent.

Targeting

Pinpoint your audience’s needs and behaviours, align topics to search intent, and personalise by segment to maximise relevance and conversion.

Creation

Publish with a clear SEO structure, refresh underperformers with stronger headings and keywords, and follow an SEO checklist to lift visibility.

Optimisation

Continuously audit and update site content, strengthen internal and external linking, and measure outcomes against clear goals to compound organic growth.

How it works

Take the Quiz: Complete the 12 question quiz to evaluate your business's content marketing performance. Each question is designed to help you reflect on your current marketing practices and identify areas for improvement.
Get Your Score: Once you've completed the quiz, you'll receive a score based on your answers. This score will give you an indication of how well your business is aligned with the best practices in marketing, and where you might need to improve.