Create Content That Ranks with Search Engines

Optimise your content to drive more organic traffic & engage prospects

Content is king, but unless it’s optimised for search engine performance it simply won't be seen.

This scorecard will help you identify the strengths and gaps in your current content strategy, providing insights that can transform how you use content to boost your SEO results.

The Change Starter Content Marketing Scorecard Report

Take the scorecard and discover which areas you need to optimise to drive better results.

It takes just 2 minutes
It’s completely free
Receive customised results instantly

Take the Scorecard

You’ll be scored against the following key areas:

Planning

Define priorities with keyword research, map topics to an editorial calendar, and schedule regular audits so your content pipeline is strategic and consistent.

Targeting

Pinpoint your audience’s needs and behaviours, align topics to search intent, and personalise by segment to maximise relevance and conversion.

Creation

Publish with a clear SEO structure, refresh underperformers with stronger headings and keywords, and follow an SEO checklist to lift visibility.

Optimisation

Continuously audit and update site content, strengthen internal and external linking, and measure outcomes against clear goals to compound organic growth.

How it works

Take the Quiz: Complete the 12 question quiz to evaluate your business's content marketing performance. Each question is designed to help you reflect on your current marketing practices and identify areas for improvement.
Get Your Score: Once you've completed the quiz, you'll receive a score based on your answers. This score will give you an indication of how well your business is aligned with the best practices in marketing, and where you might need to improve.

Stevie V Brown l Author of The CARE Factor Fix - How to Finally Get Results From Marketing

The CARE Factor Fix™ is a mindset and attitude driven approach

The scorecard is based on The CARE Factor Fix™ framework, designed for assessing and fixing the broken marketing function in your business.

By leveraging this framework, you can create the conditions that will bring consistent, measurable results.

This framework was developed by Stevie V Brown, CEO of The Change Starter® - a boutique marketing consultancy that builds results-focused marketing functions for established businesses committed to long-term growth.

Get Your Score Now

Client Testimonials

Here’s what businesses say about working with The Change Starter®:

“We had no structure to our marketing and needed our staff to action marketing tasks. I realised when I lined up our local print ads next to our emails and Google ads, you wouldn’t know it was the same brand. Now we have a brand that looks as good as the service we provide our patients. Thanks TCS for holding our hand through this transition!”

Matt Treasure

GM, Sydney Pelvic Clinic

“We feel like we get incredible value from our annual marketing budget, because the fluff has been cut out, and TCS tells us exactly how it is with just the facts we need to know. I know from working in the supermarket ad space over the years that our budget is fully optimised.”

Dean Andrews

Sales Director, Brancourts

"The Change Starter® has been instrumental in helping our business create and implement a marketing strategy that is helping shape and drive our business to succeed! I would highly recommend The Change Starter® to anyone wanting professional marketing & communications."

Richard Dwyer
Director, Catered4

It’s free and only takes 2 minutes!

Identify areas for improvement to accelerate your marketing results and grow your business.