Marketing Effectiveness Scorecard

Optimise your strategy and drive better marketing results.

Are you struggling to improve or fix your broken marketing function? 

Many SME's find it challenging to know whether their marketing investments are truly paying off.

Take the scorecard assessment and discover which areas you need to optimise to drive better results.

  • It takes just 7 minutes
  • It’s completely free
  • Receive customised results instantly

Enter your details below to start the scorecard.

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You’ll be scored against The CARE Factor Fix™ categories:

Commitment | handshake icon

Commitment

How committed is your business to a long-term and strategic approach to marketing?

Accountability | checkmark icon

Accountability

To what extent does your business take responsibility for the outcomes of your marketing efforts?

Realism | target icon

Realism

How well does your business set realistic goals, measures, timelines, and budgets for your marketing campaigns?

Engagement | speech bubbles icon

Engagement

How actively does your business engage with your marketing service providers to foster a collaborative relationship and provide clear, ongoing feedback?

How it works

  1. Take the Quiz: Complete the 20-question quiz to evaluate your business's marketing performance across the four key categories: Commitment, Accountability, Realism, and Engagement. Each question is designed to help you reflect on your current marketing practices and identify areas for improvement.

  2. Get Your Score: Once you've completed the quiz, you'll receive a score based on your answers. This score will give you an indication of how well your business is aligned with the best practices in marketing, and where you might need to improve.