You’ll be scored against The CARE Factor Fix™ categories:
Commitment
How committed is your business to a long-term and strategic approach to marketing?
Accountability
To what extent does your business take responsibility for the outcomes of your marketing efforts?
Realism
How well does your business set realistic goals, measures, timelines, and budgets for your marketing campaigns?
Engagement
How actively do you engage with your service providers to foster a collaborative relationship?
How It Works
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Take the Quiz: Complete the 16 question quiz to evaluate your business's marketing performance across the four key categories: Commitment, Accountability, Realism, and Engagement. Each question is designed to help you reflect on your current marketing practices and identify areas for improvement.
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Get Your Score: Once you've completed the quiz, you'll receive a score based on your answers. This score will give you an indication of how well your business is aligned with the best practices in marketing, and where you might need to improve.
The CARE Factor Fix™ is a mindset and attitude driven approach
The Marketing Effectiveness Scorecard is based on The CARE Factor Fix™ framework, designed for assessing and fixing the broken marketing function in your business.
By leveraging this framework, you can create the conditions that will bring consistent, measurable results.
This framework was developed by Stevie V Brown, CEO of The Change Starter® - a boutique marketing consultancy that builds results-focused marketing functions for established businesses committed to long-term growth.
Client Testimonials
Here’s what businesses say about working with The Change Starter®:
“We had no structure to our marketing and needed our staff to action marketing tasks. I realised when I lined up our local print ads next to our emails and Google ads, you wouldn’t know it was the same brand. Now we have a brand that looks as good as the service we provide our patients. Thanks TCS for holding our hand through this transition!”
Matt Treasure
GM, Sydney Pelvic Clinic
“We feel like we get incredible value from our annual marketing budget, because the fluff has been cut out, and TCS tells us exactly how it is with just the facts we need to know. I know from working in the supermarket ad space over the years that our budget is fully optimised.”
Dean Andrews
Sales Director, Brancourts
"The Change Starter® has been instrumental in helping our business create and implement a marketing strategy that is helping shape and drive our business to succeed! I would highly recommend The Change Starter® to anyone wanting professional marketing & communications."
Richard Dwyer
Director, Catered4
It’s free and only takes 2 minutes!
Identify areas for improvement to accelerate your marketing results and grow your business.